Being a Man isn’t that hard!

Being a Man isn’t that hard!

Denim: for men who don't need to try too hard!

Dedicated to a dynamic and sporty man, a lover of life and all its pleasures, the Denim perfume has always been recognizable for its decisive character, but at the same time enveloping and long-lasting. Denim: For a man who doesn't have to try too hard! An iconic brand, dedicated to men who love life and the pleasures it can give. The distinctive Denim fragrance: strong, yet forever captivating and long-lasting.

"DENIM is a brand dedicated to the dynamic, sporty man, a true lover of life and its pleasures. That’s why its signature is: Man is back!"

Denim: sophistication and freshness for the contemporary man

Denim is a historic and iconic brand in the men's personal care market, leading in Eau de Toilette and second in After Shave in the mass market in Italy. It offers a complete line of high-quality products, 100% made in Italy, characterized by distinctive, appealing, and long-lasting fragrances. The DENIM brand is dedicated to the dynamic and sporty man.

Inês Uva

Marketing

Denim

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